Gerriets provides FROST Diffusion Film for interactive lobby display

Ewing, NJ, 20. April 2017


Terrell Place in downtown Washington, D.C. is an office and retail complex comprised of three connected components, including the former Hecht’s department store, resulting in a disjointed ground floor lobby. ESI Design created a more harmonious interior and a contemporary, exciting work destination. ESI transformed the space by treating it as a single media canvas. They seamlessly integrated 1,700-square-feet of motion-activated LED displays into the architectural surfaces, creating an ever-evolving artwork that creates a sense of place and reacts to the presence of people. The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes – 'Seasons', ‘Color Play’, and ‘Cityscape’ – are programmed with varying durations and sequences, ensuring that visitors never see the same scene. ‘Seasons’ shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.

ESI Design’s vision called for 11 different diffusion screens made from Gerriets FROST diffusion film, covering Advantage 5.7i LED walls provided by VER, the largest being 13’ high x 78’ wide. These were installed by Cinematic Interiors’ Howard Friedman. The walls had a pixel pitch of 5.7 mm and the FROST diffusion was placed approximately 2” away from the LED walls. This created a 3D effect by picking up the brighter aspects of the media while the darker aspects would sit in the background.